Most advice about podcast guesting assumes you want to sell a course.
This episode assumes you want to get invited back.
Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.
In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.
In this episode:
Why most podcast guesting advice fails outside the guru economy
How guest appearances can lead to real credibility, not just exposure
Using podcasts and speaking as a path to becoming an Amazon bestselling author
What preparing for a TEDx talk reveals about authority and expertise
Why usefulness beats funnels, hacks, and “personal brand” strategies
About the guest:
Russell Van Brocklen is The Dyslexia Professor. He translates structured-literacy methods proven most effective for struggling readers into bite-size actions parents can use immediately.
Learn more and download his free guide at dyslexiaclasses.com
About the show:
Monetize This! is not a podcast about podcast advice.
It’s about the advice industry surrounding podcasting, speaking, and creator work — and what survives contact with reality.
Short episodes. Long skepticism. Completely serious podcast.
Links & Resources
An email to monetizethispodcast@gmail.com might or might not get you a t-shirt.
