Willie Blake started his podcast with a phone, a record button, and a simple goal: get better at speaking.
No elaborate launch strategy. No expensive microphone. No plan to turn the podcast into a business.
And yet, 178 episodes later, the podcast had produced clients, a business partnership, unexpected opportunities, and connections with people Willie never would have met otherwise.
In this episode, Willie and David talk about what happens when you stop treating your podcast like a marketing machine and start making it for your own reasons.
Willie’s approach is pretty simple: figure out why you’re doing the thing, do what works for you, and leave some room for something unexpected to happen.
And maybe, before worrying about monetization, optimization, clips, video, or the perfect podcast strategy, you just need to hit record.
Links:
Coach Willie Blake (coachwillieblake.com)
Monetize This! (monetizethispodcast.com)
