What if your podcast… isn’t a strategy?
In this episode, I talk with Travis Rhoden, co-host of Bestie Approved—a show that breaks just about every “rule” in podcasting. No niche. No growth plan. No real monetization to speak of.
And yet—it works.
Not in the way the industry usually defines success. But in a way that’s a lot harder to measure: they actually enjoy making it.
We get into the reality behind podcast advice, the pressure to turn everything into a funnel, and what happens when you just decide not to play that game.
This isn’t a “how to grow your podcast” episode.
It’s more like: what if you didn’t?
Links:
https://www.bestieapproved.com/
Key takeaway:
Your podcast doesn’t have to lead to something else.
More from this conversation:
There’s a lot more from Travis that didn’t make the main cut—extra rants, tangents, and behind-the-scenes chaos. Those will be dropping as bonus episodes, so keep an eye out.
About the show:
Monetize This! is a podcast about podcasting—minus the guru playbook. No fluff, no funnels, no “10-step growth hacks.” Just real conversations about what this medium actually is… and what it isn’t.
If this episode resonated (or irritated you), share it with someone who’s overthinking their podcast.
