Podcasting exists in this strange space where creators are told the medium is exploding, the opportunities are endless, and success is right around the corner — usually after buying one more course, one more microphone, one more strategy, one more growth framework.
Meanwhile, most podcasters are making little to no money, fighting discouragement, staring at download numbers, and wondering whether anybody actually cares.
This week on Monetize This, I talk with Rory Paquette — podcaster, coach, self-described “podcaster advocate,” and someone with very strong opinions about how the industry treats creators.
This conversation moves between satire, frustration, philosophy, and practical reality — which honestly feels pretty true to podcasting itself.
About Rory
Rory Paquette hosts multiple podcasts including:
He works with podcasters on monetization, growth, and creator mindset, while advocating for what he sees as a more creator-respecting podcast ecosystem.
Find him on Facebook: @rory.paquette
Final Thought
One of the recurring themes on Monetize This is that the internet loves success stories because they sound clean and repeatable.
Real creative work usually isn’t.
Most creators live somewhere in the middle:
building things,
questioning themselves,
trying ideas,
working side jobs,
figuring it out as they go.
Podcasting may be one of the clearest examples of that.
And maybe that’s part of why people keep doing it anyway.
