What happens when a Hollywood storyteller discovers podcasting?
Alan Katz spent decades working in film and television, including creating and writing for Tales from the Crypt, where getting a story from an idea to the screen could take years, endless approvals, and giving up a lot of control along the way.
Podcasting changed that.
In this episode of Monetize This!, Alan talks about why the microphone might be the ultimate storytelling tool, why authenticity matters more than formulas, and why the best podcasts come from creators who understand the story they’re actually trying to tell.
Alan also shares the story behind his podcast How Not to Make a Movie, his approach to honest storytelling, and why some of the most interesting stories are the ones traditional media might never have let through.
Maybe the thing worth optimizing isn’t your downloads.
Maybe it’s making something worth listening to.
About Alan Katz
Alan Katz is a writer, producer, and storyteller who has worked across film, television, and podcasting. He is the founder of Costard and Touchstone, a storytelling company built around the idea of using stories to make the world a better place.
Learn more about Alan:
https://costardandtouchstone.com
Monetize This! is the podcast where podcasting best practices come to die. A skeptical, slightly ridiculous look at the advice, rules, and “growth hacks” surrounding podcasting — especially the ones that deserve a little roasting.











