Nobody is begging for 45 uninterrupted minutes of “here’s how to market your insurance business.”
Not in the car.
Not on a walk.
Not while pretending to do dishes.
Chris points out something podcasting advice culture tends to ignore:
attention is limited, and most shows do not earn as much of it as they think they do.
We talk a lot about “show length” like it’s a branding choice or a moral stance, when really it’s a listener tolerance issue. Long episodes aren’t bad — unnecessary ones are.
The point isn’t that every podcast should be short.
It’s that most podcasts dramatically overestimate how compelling they are at minute 32.
If you’ve ever felt trapped in a podcast that refused to end, this will feel familiar.
The full conversation (and the rest of the episode) is up on Monetize This! — a show for people whose podcast is the work, not the marketing collateral.
You’re allowed to stop talking when you’ve made the point.
