Archive - Monetize This!

Podcast Awards: Recognition, Marketing, or Cash Grab? with John Leschinski

Podcast awards promise recognition—but do they actually help your podcast? John Leschinski joins David to separate the trophy from the payoff.

Aug 17 • David Beckemeyer

17:48

Make Friends, Advance the Mission

Rob Riker built this for getting clients. We’re politely stealing it and putting it to work for everyone else.

Aug 16 • David Beckemeyer

Everyone's a Guru Until They Have to Build Something

Guest post by analyst and long-time friend, Andy Abramson

Aug 11 • David Beckemeyer

Comedy Is Way More Engineered Than You Think with Matt Evans

Making people laugh isn't magic—it's craft. Matt Evans joins Monetize This! to talk comedy, storytelling, callbacks, and creating despite fear.

Aug 3 • David Beckemeyer

13:05

Monetize This! August Newsletter

Welcome back to the only podcast newsletter where growth is optional, monetization is suspicious, and “content ecosystem” is considered a cry for help.

Aug 1 • David Beckemeyer

July 2026

The Funnel Ate the Content

Stop treating every piece of content as a sales pitch for another piece of content.

Jul 31 • David Beckemeyer

Every Connection Isn't a Prospect

I accepted a LinkedIn connection request recently from someone in the podcasting services space.

Jul 25 • David Beckemeyer

The Guru Promise vs. Real Change with Kathy Hadizadeh

Leadership coaching, podcast gurus, and the myth of overnight transformation—all in one surprisingly connected conversation.

Jul 20 • David Beckemeyer

10:36

What is a podcast?

Podcast cosplay borrows the look. It skips the years of unglamorous work that made 'podcast' mean something in the first place.

Jul 17 • David Beckemeyer

Is That Really a Podcast? Wrong Question.

RSS purists and vibes-only culturalists are both missing the point.

Jul 9 • David Beckemeyer

The Power Shift: From Gatekeepers to Creators with Alan Katz

What happens when a Hollywood storyteller discovers podcasting?

Jul 6 • David Beckemeyer

23:49

Podcast Downloads Don't Matter: Focus on Impact

Downloads don't tell the whole story

Jul 1 • David Beckemeyer

2:01

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